American Fit Kids — Digital Marketing Strategy

Development of a comprehensive digital marketing strategy for American Fit Kids, aimed at strengthening brand positioning, increasing visibility and generating sales opportunities.

The project covers buyer persona definition, SMART objectives, content strategy, channel planning, Meta Ads and Google Ads campaigns, sample social media assets and tracking KPIs.

The proposal builds a warm, aspirational and functional voice, presenting American Fit Kids as a brand that accompanies children through their everyday activities with comfortable, versatile garments and a clearly defined identity.